The Swedish architectural firm Guise has completed the neatest, most modern minimalist interior designs this year. Guise has perfectly design a new concept store for a high fashion brand Fifth Avenue Shoe Repair, in Stockholm’s central fashion district. The assignment was to design an entirely new concept store without neglecting the commercial aspects of a retail space. The retail concept is based on Fifth Avenue Shoe Repair design methods where then it’s transferred into architecture.
One of the founders of Guise, Jani Kristoffersen explains: “The ambition was to use strong silhouettes whereupon we choose a double helix-shaped stair as a basic form. In order to adapt the helix shape to meet the functional requirements we had to deform the shape of the stair until it met the commercial need for exposure, but also in order to give it an unique character of its own”.
Andreas Ferm, one of the founders of Guise also stated: “Since the main form is folded and rotated it both conceals and exposes the garments and accessories while you move through the store. The rotated shape aims to create a more dynamic experience for the customers, by that we try to create a more well directed spatial experience.”
So please stop by and enjoy this wonderful shoe repair store unlike any others.
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (2)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (3)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (4)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (5)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (6)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise (7)
Wonderful Fifth Avenue Shoe Repair Store Interior by Guise
Post Title → Wonderful Fifth Avenue Shoe Repair Store Interior by Guise
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